South Downs National Park Authority

South Downs National Park Shared Identity

The shared identity is designed to give the place itself, the South Downs National Park, an identity all of its own. It is completely separate from the brand of the South Downs National Park Authority. It was developed for and by partners and stakeholders to enhance their sites and messaging as well as supporting their own brands/identities – it is an ‘identity’ we all share.

We are proud to be part of the amazing place that is the South Downs National Park. It allows our businesses, partners and communities to benefit from being associated with the National Park. It enables all of us to tell the story of the UK’s newest National Park.